Born from a creative meeting between Mathieu Lebreton and Julien Pham, founding members of GiftShop, and our legendary chocolate shop, our collaboration is based on a common raw material, memory: GiftShop stylizes it into objects that stand the test of time, while the Maison crystallizes it into bites with an unforgettable taste.
Past (re)composed
The unique way GiftShop elevates the great Parisian institutions by honoring their roots and history, while skillfully adding a contemporary twist without ever betraying their DNA resonates perfectly with À la Mère de Famille.
Because the Maison, more than an institution, embodies a joyful and timeless Parisian art of living, which today we want to wear, give, and display with panache.
The result? A unique collaboration, which perfectly embodies the spirit of the oldest chocolate shop in Paris: a historic Maison that you always find where you least expect it, guided by a fresh and bold vision that breaks the rules while preserving the taste of excellence.
Sharing memories
Preserving the soul of the great Parisian houses while infusing them with whimsy, tenderness, and a true sense of style—this is the strong bond that unites the worlds of GiftShop and À la Mère de Famille.
“At GiftShop, we love to surprise with quirky yet fitting objects. The collaboration with À la Mère de Famille was the perfect opportunity to blend heritage elegance with creative boldness.”
GiftShop
“Together, we have therefore created objects that are as useful as they are beautiful, designed to fit into everyday life while bringing joy. Thanks to this collaboration, we can finally make all our wishes come true (even the most unexpected ones) and give gifts that have meaning.”
À la Mère de Famille
Already iconic
The result of several months of exchanges, prototypes, and shared inspirations, the collection is structured in three highlights that will pace the end of the year. It will bring to life objects that are familiar, contemporary, and timeless all at once, always twisted with just the right touch, relevance, and good taste. It starts today, with the first products that set the tone.
Pins, bandanas, and tartineurs are available now in our boutiques and on our online shop. But that's not all! Visit giftshop.club to discover our entire collection, including a skateboard, as surprising and unexpected as it is intergenerational, a t-shirt, and even a mini cargo bike to ride proudly through the streets of the capital in the colors of the oldest chocolate shop in Paris…
In September, make way for the mid-season essentials, but for now we won't say any more… In total, there are nearly 25 objects that will pace the end of the year, each one a way to express a certain Parisian art of living every day.
About GiftShop
Created in 2023, GiftShop imagines and creates exclusive collections that allow Parisians and tourists alike to take home a fragment of the capital's most legendary places. From historic institutions to hidden gems, GiftShop designs elegant and authentic pieces at the crossroads of style and the Parisian soul. Already praised by the New York Times, GiftShop is establishing itself as the must-have label for lovers of Paris and its timeless heritage.
