The capital's new best deal; the drive-thru at 33!
Grab your chocolate and roll!
Marked by a strong sense of modernity and constantly reinventing itself, À la Mère de Famille is keeping up with the times to reach a new Parisian target audience and is introducing a new way of designing service and takeaway by drawing inspiration from the codes of American fast-food takeaway. The 259-year-old Maison is thus creating its own "Drive," in the e-chope attached to its historic boutique on rue du faubourg Montmartre and redesigned for the occasion by SoMe.
A new kind of Click & Collect where chocolates, pralines, nougat, chocolate-covered marshmallows and other delicacies are to be picked up at the drive-thru by bike or on foot… A team member then brings the order directly to the bike basket or hand-delivers it.
The "plus" service? The possibility to reinflate your bike on site.
Accustomed to surprising and surrounding itself with talented artists, À la Mère de Famille called upon Bertrand de Langeron, alias SoMe, to give life to this new place. SoMe and the chocolate shop are collaborating for a third time to give this chocolate drive-thru an ultra-cool graphic personality and thus offer the facade of 33 a whole new dimension.
An express chocolate service that allows Parisians to save time!
That's not all: in this particular era, to avoid crowds and thus large flows of customers, the drive-thru at 33 also offers the possibility of buying a selection of pre-prepared products, directly at the counter open to the street.
